The Pat and Diana Priestner Family, Waterloo Lincoln, and all CanadaOne Cares Dealerships, are dedicated to making a meaningful, lasting difference through thoughtful charitable giving. By supporting the needs of our communities we're building more than a company; we're building a legacy of care and commitment.
Waterloo Lincoln Cares
We're Proud to Support
Supporting dignity, care, and connection in Edmonton
Waterloo Lincoln Proudly Supports Boyle Street Community Services
Waterloo Lincoln is proud to support Boyle Street Community Services and the important work they do for individuals and families experiencing poverty, homelessness, and social barriers in Edmonton.
Boyle Street helps connect people with essential supports, outreach services, housing resources, cultural programming, and community care. Through our support, we are honoured to help an organization that leads with compassion, dignity, and a deep commitment to helping people feel seen, supported, and connected.
We are grateful to support their continued impact in our community.
Helping animals find safety, care, and second chances
Waterloo Lincoln Proudly Supports Second Chance Animal Rescue Society
Waterloo Lincoln is proud to support Second Chance Animal Rescue Society and the incredible work they do to help animals in need across Alberta.
SCARS provides rescue, rehabilitation, medical care, and adoption support for animals who deserve a safe and loving future. Through our support, we are honoured to help an organization that gives vulnerable animals a second chance and brings families together through adoption.
We are grateful to support their compassion, dedication, and ongoing impact in our community.
Supporting survivors across Edmonton
Waterloo Lincoln Proudly Supports the Sexual Assault Centre of Edmonton
Waterloo Lincoln is proud to support the Sexual Assault Centre of Edmonton and the critical work they do for individuals affected by sexual violence.
Together with Freedom Ford, Waterloo Ford, Sherwood Buick GMC, Rally Subaru, Subaru City, Toyota Northwest, and Sherwood Park Toyota, we are contributing to an $85,000 donation on behalf of the Pat and Diana Priestner Family. This support helps SACE continue providing trauma-informed counselling, advocacy, education, and a 24-hour support line for survivors across Edmonton.
We are honoured to support an organization that provides care, resources, and hope to people when they need it most.
A Legacy of Care and Compassion
In the demanding world of retail automotive, mental health often takes a back seat. The challenges faced by dealership teams, especially during the pandemic, highlighted the critical need for support and understanding.
Pat Priestner, our founder, recognized this need and turned his personal reflections into action. Originally written as a heartfelt memoir for his children and grandchildren, Notes for the Children shares Pat's journey of overcoming personal and professional challenges while prioritizing mental well-being. Drawing from over 50 years in the retail automotive industry, he candidly addresses his struggles, lessons learned, and the practices that helped him navigate life's ups and downs.
Today, Pat visits our dealerships to share these experiences firsthand, fostering conversations around mental health and personal growth. His book is a blend of personal stories and practical advice—a testament to the transformative power of small, meaningful changes.
All proceeds from Notes for the Children will go to charities that support well-being across Canada, helping to extend the impact of his message beyond our organization.
Contact
For more information about Waterloo Lincoln's charitable giving initiatives and CanadaOne Cares, please contact Lauren Becker or fill out the form below.